Learn through Stories, Experiments, and Real-world Examples
Complex concepts made easy, memorable, and actionable.
In its early days, Spotify struggled to find the right business model. Discover how a simple psychological principle helped them solve this challenge and transform into a billion-dollar industry disruptor.
An elderly man was bullied by local kids. What he did to turn the situation around teaches us the nuances of human motivation and incentives.
Does having to remove or add ingredients to a pizza change your choices? Learn how experiments reveal counterintuitive truths about decision-making.
Not the usual video gallery.
Take control of your learning with interactive text—choose when to dig deeper, pause and reflect, and test your knowledge along the way.
Different from other courses
Gigi Wu
I like how the course blends stories and science, along with the interactive text, which kept me engaged throughout. In fact, I found myself looking forward to the next chapter every time I finished one. If you want to apply psychology in a practi...
Read MoreI like how the course blends stories and science, along with the interactive text, which kept me engaged throughout. In fact, I found myself looking forward to the next chapter every time I finished one. If you want to apply psychology in a practical way, this is a great place to start. It's clear, concise, and refreshingly different from any other course I’ve taken.
Read LessFantastic!
Marta Diaz
The lessons are practical, well-explained, and concise, which made the learning process enjoyable. My only minor critique would be that more visuals could enhance the flow, but overall, it's a fantastic course for anyone looking to deepen their un...
Read MoreThe lessons are practical, well-explained, and concise, which made the learning process enjoyable. My only minor critique would be that more visuals could enhance the flow, but overall, it's a fantastic course for anyone looking to deepen their understanding of behavioral design.
Read LessI Wish I Had This Before
Mark Jason
Since I already have experience in design and communication, I was initially skeptical, but this course goes beyond a basic introduction. It connects well-known theories and makes them actionable in a practical way. Sometimes the tool used for in...
Read MoreSince I already have experience in design and communication, I was initially skeptical, but this course goes beyond a basic introduction. It connects well-known theories and makes them actionable in a practical way. Sometimes the tool used for interactive elements is a bit slow - I hope that will be improved in future courses. Overall, it’s a great learning experience, kudos to the team!
Read LessI really like this course, and I think you will enjoy it too!
Oravee Smithiphol
Great course! I've read some books and taken other relevant courses, but I still learned something new from this Starter course. I was really impressed with how it incorporates behavioral science into its design. Unlike most self-paced courses, th...
Read MoreGreat course! I've read some books and taken other relevant courses, but I still learned something new from this Starter course. I was really impressed with how it incorporates behavioral science into its design. Unlike most self-paced courses, this one kept me engaged throughout, and I truly enjoyed the learning process.
Read LessCourse curriculum
30 lessons, 10 minutes a day.
-
-
Welcome
FREE PREVIEW -
Program introduction
-
-
-
How do personal charactheristics and context shape our decisions?
-
Bonus task: What's Your Personality?
-
Bonus Content 1. Change behavior, Change the World (TED Talk)
-
Bonus content 2: The Happy City experiment (TED Talk)
-
-
-
How do we make decisions, and what types?
-
Bonus content 3: Are we in Control of our decisions (TED Talk)
-
-
-
What happens before and after a behavior?
-
-
-
How do we move away from status quo?
-
About this course
- 30-day course that teaches you the fundamentals of behavioral design using the Make It toolkit. Through 10-minute lessons, quizzes, and exercises, you’ll learn to understand and influence behavior effectively.
Developed by international world-class educators and practitioners.
With experience in health, sustainability, finance, e-commerce, learning, and change management.
Massimo Ingegno
Behavioral Strategist and University Lecturer, Creator of the Make it toolkit
Zac Fitz-Walter
PhD Gamification, Designer and Educator,
David McCann
Behavioral Finance and Culture Expert
Preeti Kotamarthi
Applied Behavioral Scientist, Director of Behavioral Science, Swiggy
Samuel Salzer
Behavioral Science Advisor, Author & Founder of Habit Weekly
What's the Make it Toolkit?
“Absolutely incredible. A fantastic tool with practical points to help you anticipate problems and design solutions based on what people are actually likely to do.”
Vitaly Friedman, Founder & Editor-in-chief of Smashing Magazine
“The Make It Toolkit is a game-changer in behavioral design. Unlike other models, it's straightforward and covers all the essentials without getting lost in industry jargon. With 15 practical strategies, it's hands-on and perfect for designing in the digital age. No fluff—just a down-to-earth guide that considers everything from attention to social influences. It has made behavioral design simple and effective, making my job easier and more enjoyable. If you want something that just works, this toolkit is it!”
Premika PoSaw, Principal UX Designer at GovTech Singapore
“Almost too good to be true! Designing for behavior change? This is the ultimate cheat sheet.”
Charley Cramer, Founder, Plastic—Studio
Tools and templates to make your life easier
We've got you covered with digital templates, a reference guide, and an AI-Powered tool.
🚀 FigJam board
Digital whiteboard (Miro/FigJam) with the digital version of the Make it Box for remote collaboration
📒 Playbook
Your go-to guide for behavioral science principles, tricks, and tips. Revisit the key concepts, and get unstuck any time you communicate and design.
🤖 Make it GPT
I am a Make it toolkit Pro. Let me help you do some magic.
And show the world you're part of the Behavioral Science revolution.
Frequently Asked Questions
Aliquam malesuadan bibendum arcu vitae elementum. Eget duis at tellus urna mentum aliqua.
We made sure the essentials of the Make it Toolkit are universally accessible. This course not only lays the foundation, but it will help you appreciate behind-the-scenes intricacies, equipping you to craft exceptional experiences with a nuanced understanding of behavioral design.
Absolutely! This course is perfect for beginners in behavioral science. The content is structured to be clear, accessible, and practical, providing a strong foundation for applying these principles in both professional and personal settings.
Yes, with the one-time payment plan, you'll have lifetime access to the course material even after completion.
Do you need to influence an audience? Then this course is for you, It's ideal for:
Designers: UX, product design, embed behavioral insights into your designs.
Marketers and Communication Specialists: Gain skills to craft campaigns and messages that motivate and drive conversion.
Change Managers: Equip yourself with tools to effectively drive and manage organizational change.
Educators: Enhance your teaching methodologies with behavioral science principles to engage and inspire students.
Strategists: Perfect for business, brand, or product owners seeking to incorporate behavioral insights into strategic planning and decision-making.
You'll get better at influencing human behavior through communication and design
1. Learn through engaging stories, case studies, and interactive content
2. Apply behavioral sciences in real time as you progress
3. Earn a behavioral design qualification to showcase your skills
No, the course is not required to purchase the Make It Box. However, we recommend taking the course first.
Explore the Box and bundle discount here
